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Manufacturing is not coming back to Vernon, BC

When I’m out around town, I listen. I listen to what people are talking about at coffee shops, at the gym, and at the barbershop. One recurring complaint is:

“Why isn’t Vernon investing in an industrial zone? Why don’t we bring manufacturing back to the area? It’s all going to Salmon Arm, Armstrong, Kamloops and Kelowna.”

Folks, manufacturing isn’t going to come back to Vernon. The days of having a glass factory that employs 300 people in the area are gone. There are 2 main reasons for this:

1. Bad location

Vernon, logistically, is a terrible place to start most factories: we’re not on a main route to a main port. Shipping something from Kelowna to Vancouver is always going to be cheaper than Vernon to Vancouver.

2. China has the capacity, the technology and the supply chain

Across most industries, large-scale manufacturing is moving away from Canada and the USA in general. This was best highlighted by The New York Times’ piece on Apple:

For Mr. Cook, the focus on Asia “came down to two things,” said one former high-ranking Apple executive. Factories in Asia “can scale up and down faster” and “Asian supply chains have surpassed what’s in the U.S.” The result is that “we can’t compete at this point,” the executive said.

“The entire supply chain is in China now,” said another former high-ranking Apple executive. “You need a thousand rubber gaskets? That’s the factory next door. You need a million screws? That factory is a block away. You need that screw made a little bit different? It will take three hours.”

It would be foolish for Vernon to try to entice large-scale manufacturers back to the area: that’d be like trying to swim-upstream (a whole lot of effort, with very little results). You can’t fight the global trend: manufacturers are going to go wherever has the best supply chain, the lowest wages, and a logical location for shipping.

Vernon’s economic opportunity

“I skate to where the puck is going to be, not where it has been.” – Wayne Gretzky

My friend Amy Hoy says it’s best to target “people already in motion”. The question for Vernon is: who’s already moving here? Who are the people in motion? What’s motivating them to come here?

In our role with Startup Vernon, Kazia and I talk to a lot of folks that have just moved here. Here are the patterns we’ve observed:

  • Many are “knowledge workers” from Calgary, Edmonton, and Vancouver. These are consultants, freelancers and remote workers who can choose where they want to live. They’ve chosen Vernon.
  • They’re moving here for the lifestyle. They’ve come here to ski, to hike, for the beaches, to boat, to bike, and for the natural beauty of the area.
  • They chose Vernon because of family. They either moved to here because they had family in the area, or they moved here because they thought it would be a good place to raise kids. In terms of the latter, Vernon seems to have a competitive advantage over Kelowna.

I think mayor Sawatzky actually has the right idea. Here’s a quote from this piece in the Vernon Morning Star:

Another priority for Vernon council will be trying to bolster the economy.

However, Sawatzky isn’t convinced Vernon is destined to become the centre of large manufacturers and it must consider why people come here.

“Our strengths are an attractive climate, our lifestyle and arts and culture,” he said.

The challenge

There’s two big questions:

  1. Are there enough knowledge workers out there looking to move to a place like Vernon?
  2. If so, how can we attract them here?

What do you think?

7 replies on “Manufacturing is not coming back to Vernon, BC”

Kelvin: Tekmar is a cool company, with a neat history. However, it’s unlikely that anyone would start a company like Tekmar in Vernon again. The Knuevers and Gibbs built it in Vernon, because they’d moved here with their families. I’ve spoken to members of the family: there was no real strategic advantage for them to be in Vernon when they started, and this is even more true now. Their greatest strength (when they were growing the company) was doing a lot of sales travel through the USA.

Also: now that Tekmark has been sold to an American company, there’s definitely a greater chance that they’ll move the HQ somewhere else.

There are a few family-started companies like this in Vernon, that we’re lucky to have (Kal-Tire, Tolko, Tekmar) – but we should look at these like anomalies, or “bonuses”. It’s not really a model we can build a sustainable economy on.

Hey Justin,
You mentioned that there are a lot of “knowledge workers” that seem to move here. What about building up schools that train people up in these areas of expertise? Some sort academies of a IT sort? It was mentioned in this article, that people like to come here for the “atmosphere” in which to raise their kids etc.. And yes, I know Okanagan College is here in Vernon, but no real IT school exists here in the Vernon area that I am aware of. I always had the idea to try to court some of the gaming industry types to come up here and setup “support” centres in this area. These are just some ideas that I’m injecting into the conversation. Let me know what you think?

I’ve thought about this a lot. I think that having an intensive, program in Vernon, BC focused on getting hands-on experience (that will actually get you a job in the tech industry) could really work. There’s a few small, private schools around North America that offer this:

Starter League

Bit Maker Labs

Light House Labs

What differentiates these schools is they’re incredibly focused: “Learn Ruby on Rails in 6 months” “Learn iOS development in 3 months” etc…

Justin,

Something doesn’t add up here… you stated “I listen to what people are talking about at coffee shops, at the gym, and at the barbershop.”

I completely understand the unwritten rules of “honesty” in journalism where one may tend to stretch the truth somewhat. But for someone who has 4 kids, do you expect us to believe that you have time to go to a coffee shop or a gym. Personally, I’m even questioning your schedule for hair cuts. I always assumed you invested in a Flowbee.

Cheers,
Todd.

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