People don’t want always want the “better” solution

The technology industry is obsessed with making things better: make it faster, create a better design, add more features, give the user more power. So it’s confusing to us when we build something “better” but customers don’t buy it. How many times have we heard: “I’m building a better Basecamp” or “I’m building a better email client”. These projects get released, but usually don’t get anywhere. Why?

via What the People of Wal-Mart actually want.

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